For my final blog of this series, I thought I would share what Tipping Point has taught me since my first day in August. Not only have I checked all of the boxes on my “intern opportunities” sheet, but I have learned what it’s like to work in an office, at a marketing communications agency and with a diverse team of individuals with different backgrounds and experiences. One of my favorite things about Tipping Point is how they fully embody their core values. They are written on the walls; they are practiced in every interaction and they are words to live by. Integrity. Trust. Likeability. Learning. Sharing. Teamwork. Excellence. Ownership. Here is what Tipping Point has taught me about their core values: 1) Integrity & Trust • Integrity is what you do when no one is watching. It is who you are when there is no pressure to be someone else. When no one is watching, are you still a hard worker? Do you still treat others with respect? Can your supervisor trust you to get the work done? 2) Likeability • A unique but significant value. Creating and maintaining relationships is the very basics of public relations. Being outgoing, polite and caring is how you keep clients happy, keep the media happy and ultimately, how you add value to the company. • Client-facing work is not for the shy and timid; it is for the go-getters, the ones that break the ice and actively create the relationships. It is your duty to make the clients comfortable and trusting of you. 3) Learning & Sharing • These are critical steps in creating growth. Learning, reflecting, then sharing that knowledge with others not only helps you retain the information, but it benefits those that you are sharing with. • This applies whether you learned about a new coffee shop with the best croissants, learned about a unique media opportunity for clients, a new business that could use Tipping Point’s services, or spent time volunteering and learned about a local nonprofit. 4) Teamwork • It is impossible to succeed without support. What is great about your support system at work is that you are all working towards the same goal –growth and retention. Don’t be afraid to lean on your team when you need to. • To have effective teamwork requires respect. Respect your team, clients, the media, and the public regardless of their gender, race, age, views, or title. It isn't a one-way street either, I am an intern, not a Senior Client Strategy and Relations Manager, but I am still respected and appreciated. I am one of them, a part of the team. 5) Excellence & Ownership • Do your best work and own it. Always give your clients and your team your best effort and take pride in the work you do. The service that you provide is the positive value that you add to your client’s business. • Own your success; it is up to you to find happiness and fulfillment in the work that you do. If you are not happy or if you are not reaching your goals, own your future and figure out how to. Thank you, Tipping Point, for the opportunity to learn about your company culture & the work that you do for your clients every day. And thank YOU for joining me on this journey of being an intern at Tipping Point Communications. To read this blog on the Tipping Point Communications website: https://blog.tippingpointcomm.com/through-the-eyes-of-an-intern-blog-series-part-3-final
0 Comments
As of August 2019, Facebook has instituted a "Special Ads" category for advertising related to housing, employment, credit and more recently, social issues, elections and politics. Ads that fall within the "Special Ads" category have seen their audience targeting options significantly reduced. Our senior paid media architect, Bridget, breaks down why changes were made and what was changed: “The objective is to stop predatory advertising practices based on characteristics such as race, gender, age, and family status. This means that agencies will need to balance sensitivity and strategy when using Facebook for economically- and socially-targeted campaigns.” With this update, if you were previously using targeting options that are no longer available, suggestions will be made within Ads Manager to change targeting to currently available options. What targeting was removed for the purpose of “Special Ads”? • Protected characteristics such as race, gender, age, family status, homeowner status, education status, and current employment • Location targeting by zip code, but there is an option to target within 15 miles of a specific location • The ability to exclude interests, for example: you can no longer say you want to target people interested in “marketing,” but exclude those interested in “email marketing” • A lot of interest-based targeting options were removed or condensed into broader categories • The options of targeting expansion and look-a-like expansion settings are not available under “Special Ads” The deadline to make these changes is coming soon. Per Facebook, “existing ad sets that contain these targeting options can continue to run until January 25, 2021.” An addition: There is a new feature called "Special Audience," which is similar to "look-a-like audience" targeting but is based on behavior and interests rather than any of the protected characteristics. Along with the new “Special Audiences” feature, Facebook will allow for remarketing in these categories. If you already have identifiable customer information, Facebook allows you to use their email or directly target those who have liked your Facebook page to reach them. Using smart segmentation and Facebook’s Pixel feature, you can set up broad awareness campaigns to build remarketing lists that can later be used for specific initiatives. If you are having any trouble understanding or implementing these changes, contact your account coordinator. Welcome back for this series’ second blog – can you believe I am over half way through? I certainly cannot, the days have flown by. Never having been in the agency scene before, everything is new and exciting to me – but there was one experience, in particular, that I couldn’t wait to share. I attended my first client event… they were on the news! Obviously controlling the public relations for a client consists of many media and press events. Still, prior to this, I had never been at a live-broadcasting event, met a reporter, or worked in-person with a client. Due to the COVID-19 pandemic, I imagined my in-person client experiences would be limited and much different than what they would've been like a year ago. The obvious difference being that, in the case of my latest experience, we wear masks the entire time, social distance, sanitize whenever possible, and complete screening questions before entering the building. Even with restrictions, I had the best first experience working with a client and the media all at once! I learned my first press event lesson – do not wear heels. It didn't take me long to realize that my heels 1) were very loud and could be picked up by the microphone, 2) were not comfortable to stand in for four hours – I know, I need practice, and 3) made it very hard to move quickly when the camera started to pan in my direction. Hence, you can catch me slowly creeping out of the frame as the client is on-camera interviewing with Good Day Rochester's Michael Schwartz. Not only was this a great learning opportunity, but I also gained a lot of appreciation and respect for journalists. We started the event at 6:30 a.m. – much later than the originally planned 4:45 a.m. It was just another exciting aspect of agency life – early mornings! Although the event was planned weeks in advance, it was a possibility that the reporter would have to cut our time short to cover local breaking news that was getting national coverage. Luckily, we were able to capture all of the segments we had planned for and have downtime between sneak peeks and the live broadcast. We discussed what goes into a feature story news package and what is required of the reporter after the cameras turn off. To The Harley School – thank you for being my first in-person client experience; I had a blast! To Michael Schwartz – thank you for answering my endless questions about journalism, broadcasting, and pitching to reporters! To Tipping Point – thank you for another fantastic experience – I look forward to more in the next few weeks! Now that you have the background check out Fox Rochester's feature of one of Tipping Point's clients, The Harley School! https://foxrochester.com/news/good-morning-hannah/harley-school-prepares-to-reopen-amid-pandemic To read this blog on the Tipping Point Communications website: https://blog.tippingpointcomm.com/through-the-eyes-of-an-intern-blog-series-part-2 I'll start this series by introducing myself. My name is Kayla Holley and I am an intern for Tipping Point Communications' Client Strategy and Relations team this fall. I’m a junior in the public relations and business administration programs at SUNY Oswego, as well as president of the SUNY Oswego chapter of PRSSA. The internship program at Tipping Point is exactly what I wanted— a genuine work-life experience in the public relations and communications field. They are not having me fetch coffee – although I wouldn't mind as long as I got some for myself as well! I am drafting media lists, creating content calendars, sitting in and observing client calls and even meeting local celebrities – and yes, I have only been here a week! How did I land myself in this role? Well, I wasn’t exactly dreaming about being a public relations specialist at five years old… I took a personality test junior year of high school and my suggested major was public relations – the College Board said it required being a skilled writer with an outgoing personality. Barely knowing the definition of what public relations was going into college, I knew I needed experience in the industry before graduating. Once I realized there was a women-run communications firm in my hometown that works with non-profits I love (yes, I am referring to Tipping Point), I knew it was where I wanted to be. At the end of my sophomore year, I took a shot and applied to the internship program at Tipping Point. The first interview went better than I ever could’ve expected. I was clearly nervous, but the introductions started with both interviewers mentioning a connection that they had with me – one was a fellow Hilton High graduate (Go Cadets!) and the other had also served as president of their PRSSA chapter in college. They made me feel welcome and comfortable. A short time later, I was told I would have a second interview with the VP of Client Strategy and Relations – I couldn’t believe I had made it that far in the process. I had been dreaming about being an intern at Tipping Point for two years, so I was shocked and excited to receive a congratulations email from Jamie, the VP, on May 14th! It wasn’t until I attended the staff retreat in August that it had fully sunk in that – in just a few short weeks – I would be starting an experience that I had worked so hard for. After my first week at Tipping Point, here's what I've learned. • I learned my first day that in the 24/7 news cycle, the work of a public relations and communications team never stops! • As soon as I walked in the door the team had me assisting on projects, allowing me to have a front-row seat to the critical work they do every day for clients. I knew from that moment I would gain firsthand knowledge of how to do great work for great clients. • I’ve started to understand the why's and how's of PR and communications and a huge perk of the company being smaller in size is that we're all just a (safely distanced) cubical away if I have any questions! Excited, I've determined, is my favorite word this week. Excited to start the first big step towards my future; excited to be interning at a woman-owned marketing communications firm in my hometown; excited to be using this blog to document my new journey with Tipping Point Communications! To read this blog on the Tipping Point Communications website: https://blog.tippingpointcomm.com/intern-blog-series-part-1 |
Archives |